© CTC Publishing
Bob Bly, author of 70+ books and the man McGraw-Hill calls "America's top copywriter," and Fred Gleeck, "the King of Content," reveal how you can get paid to talk as you....

"Teach and Grow Rich"

If you know something and are willing to share it with others, you can make $1,000 to $5,000 a day or more as a speaker, trainer, seminar promoter, or workshop leader - guaranteed or your money back!

 

About Bob Bly

Bob Bly on The Instant Sales Lead Machine

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns morethan $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

About Fred Gleeck

Known as the "King of Content," Fred Gleeck is widely recognized as a highly ethical, no-hype marketer of information products. Many consider Fred to be one of the best (if not the best) teacher of "how to make money selling information products online."

Fred has created more than 300 audio learning programs, e-books, software packages, and other information products, all of which are marketed online. He is the author of 15 books including Selling Products from the Platform and Marketing and Promoting Seminars and Workshops.

With more than 20 years experience as a speaker and seminar promoter, Fred has spoken at dozens of seminars and bootcamps - both his own as well as other people's events - to thousands of attendees. He regularly presents at both the Learning Annex and the National Speakers Association.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
-Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer." -Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
-William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
-Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
-John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected - which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back - he nailed it the first time. Wow."
-Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
-Michael Manoussos, Manhole Barrier Systems

"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
-Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
-Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
-Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
-Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
-Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
-Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
-Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
-Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
-Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
-DP Jovine, Tycoon Research

"Great job - I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
-Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
-Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
-Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
-David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
-Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
-Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
-Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
-Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
-Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
-Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
-Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
-Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
-Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
-Gail Diggs, Phillips Health

"Thanks again... you did a great job."
-Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
-Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
-Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
-Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
-Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
-Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
-Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
-Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
-Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
-Jill Perri, American Consultants League

"Great copy! I love it!"
-Marlene Jensen, The Newsletter Group

"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
-Porter Stansberry, Porter Stansberry's Investment Advisory

"The postcard copy is super!"
-Gary Yondol, Media Planet

"Bob's ad is doing great!"
-Kusko, Dynamic Changes Hypnosis

"Thanks Bob. I appreciate all your work."
-Paul Goldberg, PJ Promotions

"I am thrilled with your package, it is doing great - will roll out as the control."
-Chris Gast, Intuit

"Your package for AWAI's desktop design course won the test, outperforming our other package by over 50%."
-Katie Yeakle, AWAI

"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."
-Gary Mizrahi, Stealth Stock

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
-Marc Stockman, TheStreet.com

"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
-Frank Lardino, Investors Alliance

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
-Ray Hardee, Engineered Software, Inc. "The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the package as a whole. Thanks a lot for your efforts."
-Maureen Neary, Tower Media.

"Nice job on the white paper. It's a treat to have my name on it."
-Raymond S. Elman, Bridgeline Software, Inc.

"Your 'Double Your Money' headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it"
-Amanda Hath, KCI.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
-Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
-George Rayburn, The Dan Ferris Power Report

"The new copy for the Safety Training Presentations piece has been approved! Thanks for your work on this piece. I appreciate all your help - especially the quick turnarounds!"
-Kim Rubel, Business and Legal Reports

"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
-Gail Coopersmith, Coopersmith List Consultants

"Your copy was right on target and played a major role in one of our most successful new product launches."
-Joan Damico, GretagMacbeth

"Just wanted to let you know how much I enjoyed working with you and reading your manuscripts of Bits and Pieces for Salespeople. You certainly knew what the readers wanted since it showed in the circulation figures."
-Joyce Restaino, Economics Press

"We're still running both projects you did for us last time. They're still pulling. Great stuff."
-John Leper, Stanford International

"I am excited about the brochure ... just sent it off to the printer. Thanks for all your hard work."
-Lori Hooven, Thomas Nelson Publishing

"This is great. It's amazing the difference of this and what we receive from our agency. Thanks for the quick turnaround."
-Chris Weasmer, IBM

"Thank you for you recent contributions to the past couple of projects. Your efficiency and valuable insight has really helped each project to run smoothly ... and of course, has made my job much easier. It seems our clients have been just as pleased."
-Celine Goget, Fourth Avenue Marketing

"The first four times your half-page, 2-color ad ran in Chemical Engineering it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
-Bob Berner, Robert K. Berner Associates

"Thanks Bob. Wonderful press release. I knew you'd have fun with this one."
-Joy Contreras, Edith Roman Associates

"Thank you very much for the invaluable advice on our mailing piece. We found your ideas helpful and stimulating, [and] have been able to integrate nearly all of your suggestions into the piece."
-Greg Richey, U.S. Capital Resources

"We still are using [the package you did for us]. It still beats all challengers to the control."
-Mark Friedman, Medical Economics

"I appreciate your consulting efforts. You've made our messages sharper."
-Gloria Anderson, The New York Times Syndicate

"Thanks for the great work you did on the pages for the Web site."
-Steven Cwiak, SRW Technologies

"Your Growth Stock Winners insert pulled a 2.32% response. I was very pleased."
-Abbe Pascal, KCI

"Thanks for a terrific job."
-Marc Russman, IBM

"Thanks for your copy on this effort for our client. They were extremely pleased, as were we."
-Bob Young, Sefton Associates

"Thanks so much for the great copy."
-Judy MacDonald, CrossWind Technologies

"Thank you for all your comments on our brochure. It now seems to talk more directly at our audience and get their attention with copy that will get them thinking and acting on our offer."
-Paul Lichtman, Sensory Computer Systems "My initial mailing was 1,677 letters into 31 states for a 3.28% rate of response. That rate is terrific."
-Dick Barry, Management Consultant

"Many thanks for all your help. Great job! We will of course be coming to you in the new year for further work."
-Jonathan Andresen, Nortel Networks

"As of Friday, we have received 137 responses in less than three weeks ... I believe we have thus far met your prediction. Again, thanks for your help."
-Franchise Manager, Micell

"We are all real happy with your sales letter. Thanks for a great job! Your copy was very much appreciated by everyone."
-Rick Billington, SouthBridge Village

"The difficulty has been crafting a message that would appeal to business who are in different stages without sounding too broad or too narrow. You've been a great help in getting us to this goal. You hit the key points we were concerned with right on the head."
-Bob Serling, Informa

"Thanks so much for all of your good and timely work. The client loves the way the brochures have been written, and so do I."
-Joanne Bastane, Paramount Advertising

"I just want to say again that I thoroughly enjoyed working with you. You are a pleasure to deal with, especially given the pressure you were under and frankly, you personify the word professional. Thank you."
- Mary Kostyk, Boardroom Inc.

"I have relied on Bob Bly's marketing advice for the past several years. In the area of business-to-business direct marketing he is truly creative and insightful. I recommend him highly."
-Nancy Pascal, Marketing Director, H.B. Pascal & Co.

"Bob, finally remembered to send you a sample of your great work. Check this out -- wow!"
- Tom Guy, IBM Advanced Business Institute

"I've been around this industry long enough to know that I got seriously lucky to have chosen Bob to work with. Professional 100 percent of the time... just like I like it! I'll pass on winning the lottery... Bob was just that."
-Eric Yauerbaum, Jericho Communications

"Thanks for all your efforts with the September brochure. The copy is strong and compelling. Final layout is attached and it looks wonderful! Again - thanks for everything."
-Marion J. Atwater, Program Director, IBM Palisades "You did a great job with this package. We're very happy with how it turned out and how quickly it came together."
-Karen Reddel, Agora Health Publishing

"It's perfect! And I wanted to thank you for quickly turning around the revisions. I'm thrilled to say we're right on schedule for the June 8th mailing. It was a pleasure working with you."
-Anne Kelley, Agora Health Books

 



Dear Speaker or Aspiring Speaker:

It's true.

If you know something of value to others ... and can explain it to people in such a way that they understand what you are saying ... you can make a small fortune by teaching what you know to others.

By "teaching," I don't mean getting a job teaching at an elementary or high school somewhere.

When I say "teaching," I am talking about instructing grown men and women ... mostly (but not exclusively) businesspeople ...

... in seminars, training classes, workshops, speeches, lectures, tele-seminars, Webinars, and other venues where adults go to learn new skills or otherwise improve their knowledge in a specific field of endeavor.

Today we live in an information society. People need knowledge, wisdom, solutions, methods, and ideas to succeed at home or on the job.

Others will pay you handsomely for that knowledge ... provided you can deliver it in an entertaining and educational fashion.

By "entertaining," I don't mean becoming a ham or cornball.

You don't have to tell jokes or act in a dramatic fashion ... or have your audience rolling in the aisles (although if you can do it, by all means, feel free).

You DO have to deliver valuable content in a clear, easy to understand manner, without boring the pants off people.

For example, a few months ago, a big financial services company asked me to fly from NJ to Chicago - all expenses paid.

They wanted me to train their staff writers on how to write more effective direct mail sales letters.

I spent 2 days with a great group of people. The client and his staff loved the seminar. And when I left, I had a check for my speaking fee of $7,500.

If I had done no other work that week, I would have made $7,500 working just 2 days. Do that every week, and you earn more than $350,000 a year ... working only 2 days a week!

Take the other 3 days to fish, golf, watch TV, loaf, or do whatever strikes your fancy. Or, if you're like me, work at your other job - mine is freelance copywriting - refreshed and raring to go after your 2-day speaking gig.

Make maximum wage in minimum time.

By "make a small fortune," I don't mean that you'll become a millionaire overnight (it took many years for me to amass my first million).

But I DO mean you'll earn ... on a per hour or per day basis ... fees that will make your friends and neighbors gasp with envy!

** Some time back, a client and I decided to conduct a tele-seminar on a specialized topic.

We charged $60 per ticket, and had more than 400 people sign up. They handled the logistics; I gave the talk.

My telephone lecture lasted just one hour. After it was over, we split the revenues 50/50.

After expenses, my share was around eleven grand ... literally for a one-hour talk I gave while sitting at my desk over the phone!

** A software company in Italy wanted me to come to their offices and teach their marketing staff American direct marketing techniques for a day or so.

I got an all-expenses-paid round-trip to Milan - and close to ten thousand dollars as my speaker's fee.

** Last summer, I gave a high-priced weekend seminar to a few dozen aspiring copywriters on how to make six figures in freelance copywriting. My net profit for 2 1/2 days: around $55,000.

** Some times, the money isn't as great. For another organization, I gave a half-day marketing seminar on a Tuesday morning from 9am to noon for a reduced fee (they're a nonprofit) of only $1,750. But even that comes to nearly $600 per hour.

Generate a speaking income of $100,000 a year or more!

In our program, Talk for Money: Getting Started in Speaking, Seminars, and Training, Fred Gleeck and I share with you proven, utterly pragmatic methods you can use to quickly and easily build your speaking business into a lucrative spare-time avocation - or even a full-time career ... starting in as little as 90 days!

In this 4-CD audio course, you will discover:

  • Why the highest-paid "teachers" don't work in elementary schools, high schools, or even colleges ... and where you'll find them instead.
  • How to make at least $1,000 a day - and possibly much, much more - speaking for money ... even if you don't have a college degree or have never given a single lecture.
  • The common mistake most speakers make in starting their careers ... and what you should do instead.
  • Which speaking career is more lucrative and in demand - generalists (e.g., motivational speakers, humorists) or content-driven specialists ... and why?
  • What is a speaking "niche" - and how can you find yours? Plus: Aristotle's golden rule for finding lucrative target markets.
  • The 3 easiest lecture topics to sell on the speaking circuit ... and the 3 most difficult.
  • The "3H" rule for finding your target market.
  • Best formats and venues for making money as a public speaker.
  • The late Howard Shenson's amazing secret for doubling or tripling the audience for, and revenues from, your content.
How many different topics or niches can you speak on? The answer may surprise you. In the remainder of the program, I'll show you how to make thousands of dollars a day in these seven in-demand - and lucrative -- speaking opportunities:

Speaking opportunity #1:
The college circuit.

The first opportunity to earn $1,000 per talk and more is at colleges.

But not by earning a Ph.D. and getting a full-time job as a college professor.

Hundreds of colleges nationwide run active "continuing education" programs targeted to adult learners ... and need part-time experts to teach these courses on evenings and weekends.

I did this for several years, teaching writing and marketing courses at New York University's School of Continuing Education.

Talk for Money shows you step-by-step how to get regular "speaking gigs" at local colleges.

Including:

  • Qualifications you need to teach adults at college-sponsored continuing education programs (hint: it's NOT an advanced degree or prior teaching experience).
  • How to get your local college to sponsor the course you want to teach.
  • Money talks: how much can you earn speaking at college continuing education programs?
  • The average continuing education course has one class a week for 10 to 12 weeks. But here's how you can do it all in just one day.
  • The "modular outline" method of creating -- and preparing to teach -- your first-ever college course.
  • Can you make money on the side selling your services and products to students? Should you?
  • How to "recycle" your continuing education course into books ... audios ... DVDs ... private consulting ... and other information products that can multiply your revenues from the program 10X or more.
  • The best things about teaching at a college ... the worst ... and how becoming a "continuing ed" instructor can advance your speaking career long after you've stopped teaching at the college.

Speaking opportunity #2:
Keynote speeches and break-out sessions.

One of the most lucrative and rewarding speaking gigs is giving a keynote speech or a "break-out" session at an association meeting.

A break-out session is one of multiple concurrent workshops running throughout the day.

Length is typically an hour, for which your fee could easily be $1,000 to $2,000.

The keynote is the main speaker, who usually kicks off the event in the morning or gives the lunch or dinner talk.

For a 60 to 90-minute keynote, a non-celebrity speaker can earn $3,000 to $6,000 or more.

For celebrities like Magic Johnson, Jon Stewart, and Lance Armstrong, the sky's the limit - with paychecks for a keynote talk of $50,000 ... $100,000 ... even $200,000 and more.

In Talk for Money, you will discover:

  • What association meeting planners are really looking for when searching for a speaker for their upcoming event (most speakers don't have a clue).
  • When to charge your full fee for a talk ... a discounted fee ... and when (and why) you might want to do it for free.
  • Are your meeting talks canned or custom? If canned, how much customization and research do you do to tailor it to each group? And does your fee include research ... preparation of the talk ... handouts?
  • The awful truth about PowerPoint ... whether you'll be required to use it ... and how to design a great slide presentation if you are.
  • How to save time and money when planning your travel itinerary for out-of-town speaking engagements.
  • An amazingly effective, perfectly legitimate, but little-known technique for ensuring that your audiences give you a stellar evaluation - every time. Plus: how to make the meeting planner so happy, she invites you back for a repeat performance.
  • How to get lucrative association speaking engagements -- without ever asking for them.
  • Are "local venues" -- like the Chamber of Commerce and Elk's Club -- a good market for fee-paid speakers?
  • The most difficult challenge you are likely to face when speaking at an association meeting ... and how to handle it.
  • How much do you have to know about an industry or group to give an effective talk at their meeting? Shortcuts for gaining that background quickly and efficiently.
  • Tips for warming up an indifferent or hostile audience - and getting them on your side.

Speaking opportunity #3:
Corporate America.

By far, my favorite "speaking gig" is corporate training: being invited by a corporation to train their employees in a particular topic in which you have expertise or experience.

You get treated first class ... all your expenses are paid ... and the money is really good: I charge $4,500 for a full-day (6-hour) program.

Best of all, most speakers - for reasons I can't fathom - prefer keynotes and break-out presentations at association meetings.

Therefore, the corporate training market is less crowded and competitive - which makes it easier to get contracts at high fees.

Several professional speakers have confided in me that they like the shorter formats (most association talks are 60 to 90 minutes) and the large audiences (louder applause at the end).

But I find you can make much more of a difference in your audience's lives - and give them ideas and skills that can really help them succeed - in a full-day class with a smaller group, which is what corporate training offers.

In Talk for Money, I share with you:

  • Why corporate America spends more than $30 billion a year training their employees - often in basic skills (listening, writing, speaking, communications) you'd think they would have learned before they started working.
  • Who should you market your training program to? A decision-making manager or executive (e.g., contact the sales manager to get hired to do sales training) with P&L (profit and loss) responsibility? Or the training department or human resources director?
  • How to reach out to corporate clients and get them to hire you to train their employees using direct mail, the Internet, and other proven marketing methods.
  • Popular topics for corporate training ... types of employees you'll speak to (management, technical, support staff, plant workers) ... most common formats (half day, full day, multi-day) - and how to charge for each.
  • How to handle a class where the attendees don't want to be there but were forced to go by their supervisor.
  • Creating your visuals, workbook, and "needs assessment" tools. Plus: are the workbook and needs assessment included in your basic training fee - or do you charge extra?
  • How to customize your presentation to each client and group ... without spending an inordinate amount of time doing so.
  • A simple technique for ensuring that your attendees are getting their needs met - and their questions answered -- throughout the day.
  • Livening up even the dullest topic with lecture ... slides ... hand-outs ... reference materials ... individual exercises ... group activities ... gimmicks ... and more.
  • The secret to creating a great exercise that will excite, engage, motivate, and teach students in a way that makes the lesson stick.
  • How to close more sales, get more engagements, and make the hiring manager happier by offering a simple but valuable "bonus service." It has an enormous perceived value ... yet most clients will never actually use it - so it costs you next to nothing to give them.
  • How to write and design an effective evaluation form ... ensure that your students actually fill it out - and give you rave reviews.
  • What are the contractual arrangements? Does the client pay expenses? Fee in advance? First-class airfare? Meals? Luxury hotel?

Speaking opportunity #4:
Tele-seminars and Webinars.

Tele-seminars and Webinars are pretty new, and have been around for only a few years.

What's exciting is that tele-seminars can potentially earn you more money per hour than any other speaking activity: I've literally made as much as ten thousand dollars an hour giving tele-seminars!

In this program, I will show you:

  • What is a "tele-seminar" vs. an "audio conference" vs. a "Webinar"?
  • Why tele-seminars are an absolutely fantastic product for speakers ... and a terrifically convenient learning medium for attendees.
  • The 7 key elements of paid tele-seminars: PDF transcripts, PowerPoints, MP3s, CDs, and other elements of the tele-seminar product mix.
  • What's the ideal length for tele-seminars (an hour ... 90 minutes ... longer)? Plus: best method for soliciting and answering attendee questions (live Q&A vs. e-mail).
  • When to use a one-shot tele-seminar vs. a tele-seminar series. For a series, how many calls should there be -- and at what intervals? Weekly? Monthly?
  • Profitable pricing strategies for one-shot tele-seminars ... tele-seminar series ... entrepreneurial audiences ... corporate audiences ... customers who want to purchase the recording or transcript but cannot attend the live event ... having multiple participants listening at a single site.
  • Should you aim to make a profit from the tele-seminar -- or use your tele-seminar to sell something else ... or even build goodwill with your list?
  • The 2 most important ingredients in making money with tele-seminars.
  • The only way to profitably market tele-seminars. Nothing else seems to work.
  • How many weeks in advance of the tele-seminar date should you begin promoting the event? The answer may surprise you.
  • Maximizing tele-seminar profits: recycling and reselling the content over and over again.
  • When should you consider a Webinar instead of a tele-seminar - and what are the pros and cons of each?
  • The 2 pieces of equipment your attendee must have in his home or office to participate in a Webinar. Warning: many people at home don't have both.
  • Preparing your Webinar visuals.
  • Where to find service vendors who can help you produce and manage your tele-seminars and Webinars.

Speaking opportunity #5:
Pitching from the platform.

I never sell products from the platform: all my income is from fees - either my daily fee as paid by my corporate or association client ... or the registration fees paid by my attendees.

Fred Gleeck, on the other hand, derives at least half of his speaking revenues by selling information products from the platform.

So I asked Fred to share with us how it works, why he does it, and how you can increase your seminar profits by at least $5,000 a day or more with product sales:

  • Why some speakers prefer product selling from the platform as their business model for the speaking business over fee-based engagements.
  • A paying audience expects to get valuable content in the talk for their money. Isn't saying "buy my product" sleazy and inappropriate? Doesn't it turn people off?
  • What kinds of seminar promoters allow or even encourage product selling from the platform? Which discourage or forbid it?
  • How much of your talk should be content and how much is sales pitch? And WHEN in the presentation do you give the product pitch?
  • Many speakers I meet want to sell their book when they speak. Here's why Fred Gleeck says this is a terrible idea - and what you should sell instead.
  • How to construct a one-page "offer sheet" - the 3 levels of offer you should make, and the best price points for each.
  • Why the pricing on your "offer sheet" should be good only during the seminar - and why you should NOT honor the pricing if someone calls after the event, even the next day.
  • What to do if an attendee complains, "I paid for an informative seminar - why are you selling me stuff?"
  • Should you bring physical product to sell on a table in the back of the room? Why that can be a fatal error ... and why just having an offer sheet may actually increase sales.
  • How Fred Gleeck can help you hone your platform selling skills -- and learn to be comfortable with it - even great at it.

Speaking opportunity #6:
The Learning Annex and other adult education.

In nearly every major city, there is a "Learning Annex" or other large public seminar company that advertises a variety of inexpensive short courses via a catalog.

The courses are inexpensive. And as an instructor, you typically get a small percentage of the registration fees. So the pay is minimal indeed.

Yet some speakers - Fred Gleeck and others - have turned these "low-pay/no-pay" events into highly profitable revenue sources ...

... most often by boosting attendance through marketing to their own list, or selling products from the platform, or both.

Both Fred and I have taught extensively at the Learning Annex and similar venues - and in Talk for Money, we give you straight talk about the pros and cons of doing so:

  • Why Fred regularly makes the round trip from his home in Las Vegas to NYC to do his Learning Annex program - even paying all his own travel expenses.
  • Why a growing number of seminar promoters are actually encouraging their teachers to sell product from the platform ... and if they do, will they want a piece of the action?
  • Doesn't the Learning Annex attract small audiences for non-celebrity speakers and pay you only 15% or 20% of the registration fees? How can that be worthwhile to you as a speaker?
  • Why the Learning Annex paid Donald Trump $1 million for a one-hour lecture ... and why you will never get close to that from them (but can still earn a handsome wage speaking at their events).
  • How to drive your own customers and prospects to your Learning Annex courses - without even mailing them a Learning Annex catalog.
  • Other low-pay/no-pay venues: YMCAs ... local libraries ... Barnes & Noble ... and more. Plus: how to reach out to the right person at these places - and convince them to do your program.

Speaking opportunity #7:
Conferences, seminars, and boot camps.

Fred and I have both made as much as $6,000 a day - and in his case, much more than that - sponsoring our own public seminars, conferences, and boot camps.

In Talk for Money, we give you the inside story on the profitable public seminar and workshop niche, including:

  • What's the difference between a seminar ... workshop ... conference ... boot camp? And which is most profitable?
  • The best cities in the U.S.A. for holding your public seminars and other events ... best days of the week ... best (and worst) months of the year ... most popular length (half day, one day, two day, longer).
  • Price points and strategies for maximizing attendance and revenue at your public events. Some promoters charge $5,000 per attendee for a boot camp. But this may not be the most profitable pricing strategy for you.
  • How to promote your seminars and workshops through newspaper advertising ... direct mail ... radio ... online ... affiliates ... and other marketing channels.
  • A simple formula for calculating your total seminar revenues.
  • How do you recruit speakers to your conferences and boot camps? Do you pay them? If not, how do you get them to come?
  • Doesn't the market have a limited bandwidth of how many boot camps it can absorb? How do you know when there's too much competition and it's best to stay away?
  • What topics sell best for high-priced weekend boot camps - general (e.g., "Get rich with Internet marketing") or specialized information (e.g., "Pay per click advertising")?
  • How to write a program title that compels people to sign up - no matter what the costs.
  • Proven marketing techniques for putting "butts in seats" at your public events.
  • Elements of a successful boot camp promotion: title ... who should attend ... what you will learn ... speakers and their topics ... venue description ... materials ... testimonials ... about the promoter ... pricing ... early bird discount ... guarantee ... cancellation policy ... hotel and airlines ... workbooks ... bonuses ... prerequisites.
  • Bonus speaking opportunity: Toastmasters
    and the National Speakers Association.

    While both Fred and I have spoken at -- as well as attended -- numerous National Speakers Association and Toastmaster events, Fred has been more heavily involved in NSA than I.

    In our final conversation in this program, we have a free-ranging discussion on both Toastmasters and NSA - and in particular, what they can do to advance your speaking career.

    Including:

  • Is NSA membership something you should be considering at this stage in your speaking career - or at all?
  • Can NSA and Toastmasters teach you how to be a better speaker? To make money as a speaker?
  • Why speaking at NSA meetings can actually be profitable for speakers who cover certain topics of interest to other speakers ... and how you can get invited to speak.
  • What type of speaker does NSA cater to - entertainment speakers (motivational, humor) or educational (content speakers) - and why?
  • What is the biggest mistake NSA members make in their speaking careers?
  • Other groups ... venues ... resources ... and Web sites of value to both new and experienced speakers.

 

Praise for Bob Bly and Talk for Money

Talk for Money has been completely updated and professionally recorded on 4 long-playing CDs (with a fifth bonus CD included at no cost; see my P.S. for details).

There's no lengthy manual to read or boring workbook to complete. You can absorb the entire program ... in about a week ... while listening in your car as you drive to and from work each day. It's that easy!

Here's what people have said about earlier editions of Talk for Money...

"Full of solid information on exactly how to get into the speaking and training field."
--C.F., Toronto

"An excellent overview ... any aspiring to mid-career speaker will find this content highly useful."
--T.W., New York, NY

"An excellent resource for starting and establishing a career as a professional speaker."
--R.B., Baltimore, MD

"Loaded with details regarding presentation development and marketing ... I especially liked Bob's overview of the various categories of public speaking, i.e., keynote speeches, corporate training, self-marketing workshops, public seminars."
--R.P., Dover, NH

"I listened to my new Talk for Money CD set today while traveling to a distant meeting. The meeting was "meh," but the trip was worth it just to listen to that content. Wow. I'm stoked to get started applying all the concepts and really moving my speaking career forward. And you can quote me on that (maybe when I become a more successful speaker, it'll be worth a testimonial!)."
--Mary Shafer, The Word Forge

Use it risk-free for 90 days

That's right. If, after reviewing Talk for Money, you aren't well on your way to earning a thousand dollars a day or more as a professional speaker ...

Or you are dissatisfied for any other reason ... or for no reason at all ... just return all the CDs (yes, including the bonus CD) to me within 90 days.

I'll refund your $97 payment in full. No questions asked. That way, you risk nothing.

So, what are you waiting for?

In 90 days or sooner, you could be signing the multi-thousand-dollar contract for your first association or corporate speaking engagement ... or listening to the thunderous applause of the standing ovation at your seminar or workshop as you pat the large speaker's fee check in your pocket.

Or, you could be no further long toward your goal of making thousands of dollars every time you speak.

It's entirely up to you.

So what are you waiting for?

To order Talk for Money on a 90-day risk-free trial basis, just click below now:

 

 

Sincerely,


Bob Bly

P.S. Quick-Response Bonus! Order Talk for Money today and you get, absolutely FREE, my Bonus CD -- Creating a Seminar Brochure.

Recorded live at a meeting of the American Seminar Leaders Association, this CD takes you step by step through the process of creating a winning seminar promotion - a brochure or mailer that grabs the attention of information-hungry prospects and puts their butts into the seats at your program.

You discover: how to create a seminar title that gets people banging down the door to attend ... why the "bullet approach" is the best way to describe your program's contents ... 5 little but essential details every seminar promotion MUST include ... and more.

The list price of this bonus CD is $20. But it's yours FREE when you order Talk for Money on a 90-day risk-free trial basis today.

You have nothing to lose ... and an exciting new career or side business as a highly paid speaker, trainer, or lecturer to gain ... by accepting this risk-free offer.

If you don't get all the speaking engagements you want after listening to this program, you don't pay me. It's that simple.

To get started on your exciting journey toward becoming a highly paid professional speaker, trainer, or seminar promoter, just click below now: